Snapchat is raw, candid, and in-the-moment social media, when Facebook and Instagram are highly polished and edited. Snapchat offers a fair share of challenges for brands looking to jump on the platform, but in return, it offers a level of intimacy no other platform can deliver. What you lose in sharing high-quality content, you gain in perceived spontaneity and creativity.

Any enterprise that wants to increase its customer base by sending mobile messages should keep certain basic marketing rules in mind. When it is a startup, knowing such marketing tips becomes all the more important. Today, we reveal 6 most important SMS marketing tips, especially for the startups.

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IT security has a big job: keep corporate data safe in the face of motivated hackers and unaware employees. Today that job is harder than ever — employees are bringing their own devices and applications into the office every morning, and walking out the door with corporate data every night.